Everyday Brand Advertising Measurement

An Easy-to-Use Solution

Ad Catalyst drives brand advertising sales for publishers, digital agencies and leading brands. Our everyday system to measure the effectiveness of online brand advertising goes far beyond click-through rates and measures important consumer intentions and attributes.

Ad Catalyst enables more holistic advertising assessment and ROI calculations by going beyond counting "clicks" to measure how online ads impact perception of standard brand attributes such as awareness, purchase intent, or more specific attributes like reliability, value, luxury, etc. This shift in perception, as measured by Ad Catalyst, allows our customers to make better decisions about their overall media strategies.

Our real-time Ad Catalyst brand ad measurement system provides our customers with an indispensible tool. Using Ad Catalyst, they can sell more brand advertising, develop and deepen new and existing relationships through pro-active data insights, and make advertising investments more effective on-the-fly.

Key benefits of using the Ad Catalyst system include:

• Closing larger advertising deals
• Retaining key advertiser customers
• Ongoing brand advertising ROI
• Optimizing campaigns in real-time
• Gleaning best practices through everyday use

When used every day, Ad Catalyst becomes a powerful repository for a set of valuable normative data that can inform best practices across a client base or particular advertising category.