Clear Value for Publishers, Agencies, and Brands
One of the key things holding back brand advertisers from spending more online is the inability to effectively measure the impact of online ads on their customers. Many brands are not typically bought by clicking online ads (e.g. McDonald's & Kingsford Charcoal), and many brand ads have an overriding objective other than generating clicks.
Ad Catalyst enables more holistic advertising assessment and ROI calculations by going beyond counting "clicks" to measure how online ads impact perception of standard brand attributes such as awareness, purchase intent, or more specific attributes like reliability, value, luxury, etc. The shift in perception measured by Ad Catalyst from actual customers allows brands, along with their partners, to make better overall media decisions.
Online Publishers and Publisher Representatives
Ad Catalyst is a sales tool to help online publishers build/increase their revenue from high value, branded advertising campaigns.
Ad Catalyst Helps You Sell:
- Justify higher CPM rates
- Increase your deal sizes and get a disproportionately larger share of media buys
- Attract new advertising clients
- Differentiate your ad programs
- Shift offline ad spending online
- Forge stronger relationships with brands
- Understand the real objective of your clients' campaigns and help them measure it
- Real time data allows you to help clients optimize their campaigns mid-stream
- Enable clients to build better creative more suited to their campaign objectives
Drive revenue and build better client relationships by giving your customers more of what they want - results!
Digital Agencies
Ad Catalyst is a sales and client development tool that helps digital agencies build their revenue by attracting more high value brand advertising campaigns online. Ad Catalyst helps provide the justification that brand clients demand in order to allocate more of their dollars to the online channel.
Ad Catalyst also helps free agencies' creative staff from the tyranny of constantly being measured only by clicks. By measuring how campaigns drive perceptions, Ad Catalyst enables the development of stronger, brand-building creative, and thereby delivers real, measurable advertising ROI.
Ad Catalyst Helps You Build Sales and Relationships:
- Attract new clients
- Shift offline spending online
- Compare online advertising to offline advertising
- Forge stronger relationships
- Measure the real objective of your clients' online ad campaigns
- Provide value added, differentiated analysis
- Deliver Better Results
- Develop stronger, brand building creative
- Optimize client campaigns mid-stream with real time data
- Make better media buys
Drive revenue and build better client relationships by giving your clients more of what they want - results!
Brand Advertisers
Ad Catalyst measures how online ad campaigns impact brand(s).
Brands can see the information across a variety of dimensions to help measure the efficacy of their online ad campaigns, or even to optimize creative executions and campaigns in real-time.
Ad Catalyst Makes Your Advertising More Effective:
- Measure the brand impact of your online ad campaigns
- Compare your online advertising to your offline advertising
- Make better media buys
- Produce stronger creative
- Focus on driving your message rather than driving clicks
- Measure which creative units and campaigns drive perception most effectively
Advertise online with confidence. Talk to your ad agency and media buyers about Ad Catalyst today.
