Publishers
Measure Brand Impact in Real-Time
Ad Catalyst Provides a Wealth of Data
Measuring the effectiveness of brand advertising online has changed forever. With Vizu Ad Catalyst, brand advertisers can access a wealth of data that goes far beyond click-through rates.
Using brand lift as a metric, Ad Catalyst can determine the primary brand objective of your ad campaign. Our methodology provides a brand advertiser with the tools to measure:
- Awareness
- Brand attributes
- Favorability
- Purchase intent
- Other
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Brand Lift is More Relevant Than CTR
With Ad Catalyst, you can also optimize campaigns and ad creative execution in real-time. Brands can access a wealth of information through the Ad Catalyst real-time dashboard 24 hours a day, 7 days a week.
Click-through rates continue to serve the online ad industry well for direct response campaigns. But for brand campaigns, a new brand lift metric is required to measure the true benefits of the creative itself, and the campaign as a whole.
Beyond Click-Throughs
Ad Catalyst Makes Your Advertising More Effective:
- Measure the brand impact of your online ad campaigns
- Compare your online advertising to your offline advertising
- Make better media buys
- Produce stronger creative with focused messages
- Measure the effectiveness of creative units that drive the perception
you desire
Advertise online with confidence. Talk to your ad agency and media buyers about Ad Catalyst today.
Normative Data and Best Practices
The true power of Ad Catalyst will be recognized every single day it's used, but once a series of brand ad campaigns have been completed, you'll benefit even more. A wealth of normative data will be at your disposal for reference when determining the best strategy for an ad campaign.
