Publishers
Brand Lift Metric
A Metric for Online Brand Advertising Measurement
Brand Lift Definition
Brand lift is defined as the percentage increase in the primary objective of a brand advertising campaign. By using brand lift to measure online brand advertising campaigns you get a true measure of how efficiently and effectively your advertising impacts brand attributes.
Some of the brands we work with:
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Brand lift can take several forms in practice. For instance, by using brand lift you can measure:
- Product awareness
- Purchase intent
- Consumer attitudes
- Favorability
- Consumer preference
With brand lift, you are no longer slave to click-through rates or imperfect engagement measures.
Ad Catalyst measures important brand objectives for your ad campaign
The Ad Catalyst service delivers brand lift data to you in real-time so that you or your clients can maximize the return-on-investment for each advertising dollar you spend.
