Case Studies

Featured Case Study:

An entertainment industry advertising success story - Flixster drives attendance to Touchstone Pictures "The Proposal"
Discover best practices for brand building in the entertainment industry and see how Flixster leveraged Ad Catalyst to prove that it should be part of any entertainment advertiser's media plan.
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Other Case Study Resources:

Bringing Business Value to Clients Through Online Brand Advertising Measurement
Lotame is a trailblazing provider of advertising services on social media. Learn how Lotame uses Ad Catalyst to separate itself from the pack, gaining trust with clients and driving further engagement through the use of powerful Brand Lift data.
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A Social Media Advertising Success Story - AdNectar Drives Purchase Intent through Social Gifting
Discover how an upstart social media advertising company benefitted from using Ad Catalyst in conjunction with an emerging form of brand messaging - virtual gifting. AdNectar delivered strong results for purchase intent with a consumer packaged goods advertiser as measured by Ad Catalyst.
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Caring.com Ad Sales Secret Weapon – Pervasive Campaign Measurement
Find out how a small publisher of premium content maximizes the effectiveness of their ad campaigns for clients. Through use of Ad Catalyst, Caring.com advertisers are able to optimize campaigns for maximum return-on-investment.
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Measuring the Ability of Online Advertisements to Deliver Viewers
A&E, through Horizon Interactive, measured the effectiveness of an online ad campaign to drive awareness and viewership of a television program debut, unique because all promotion consisted of an online-only campaign.
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Building Awareness Through Online Advertising
Learn how Reader’s Digest demonstrated the receptivity of its website visitors to online brand-building initiatives in order to accelerate internal advertising sales among a strategically important market segment.
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Optimizing Online Advertising to Drive Consumer Action
To drive viewership, Horizon Interactive sought to measure the effectiveness of an online brand advertising campaign for the season debut of a hit television show.
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