What is Vizu Ad Catalyst?
Ad CatalystSM is a service that measures the effectiveness of online advertising. Ad Catalyst surveys go beyond counting "clicks" to measure how online ads impact viewer perceptions of key brand attributes.
Ad Catalyst measures your online brand advertising campaigns in real-time and gives you the information you need to optimize your advertising and generate a more comprehensive advertising ROI.
Ad Catalyst's innovative and easy to implement approach allows you to effectively measure awareness, attitudes, favorability, preference, purchase intent, or more specific brand attributes of your choice.
No matter what brand attribute you want to measure, Ad Catalyst will break down your campaign's effectiveness by frequency of exposure, time period, creative unit, etc. and put the information at your fingertips 24/7.
Online publishers, ad agencies, and brand advertisers all use Ad Catalyst to build their businesses.
Rigorous, Real-time Measurement of Campaign Effectiveness
Using a rigorous "test and control" methodology endorsed by the IAB (Interactive Advertising Bureau) and ARF (Advertising Research Foundation), Ad Catalyst surveys viewers while ad campaigns are running to measure the lift of any brand attribute.
Campaign viewers are intercepted randomly and presented with a single question survey to ensure maximum participation. Because they are never taken off of the Web page and the survey process is very short, Ad Catalyst provides much higher completion rates, a wider group of participants, and higher quality data than off-site survey methodologies.
Ad Catalyst works with all major ad serving platforms, so implementation is a snap even at the last minute. Because the results are immediately available as they are gathered, you can optimize your campaigns while they are still running.
Click here to view a full list of Ad Catalyst's features.
Trusted Third-party Research
Ad Catalyst is built by Vizu, a trusted leader in public opinion and Internet polling.
Vizu securely measures ad campaigns of varying size and scope, and efficiently collects and analyzes the survey data in real-time.
Vizu is an independent third-party serving online publishers, ad networks, and media agencies, and the data collected by Ad Catalyst is ensured to be neutral and valid.
