A Powerful System for Everyday Use

Improving Online Brand Advertising ROI

Beyond Click-Throughs Ad Catalyst ^SM gives brand marketers the confidence to advertise online. Ad Catalyst provides a service that measures the effectiveness of online brand advertising. Using Ad Catalyst, publishers and advertisers can easily improve the return-on-investment for their online branding campaigns. For example:

• Major online publishers and networks use Ad Catalyst to drive sales by attracting and retaining brand advertisers at higher rates
• Agencies and brands use Ad Catalyst to make their media buying as efficient and effective as possible for their clients and to provide an advertising ROI metric

Ad Catalyst goes beyond counting click-through rates (CTR) to measure how online ads impact viewer perceptions of key brand attributes. Brand lift, as measured by the Ad Catalyst service, offers a more relevant metric than CTR for brand building campaigns.

Clients measure the performance of online brand ad campaigns in real-time and optimize advertising spending to generate a more comprehensive brand lift-focused advertising ROI.

No matter what your brand advertising objective, Ad Catalyst will drive your campaign's effectiveness by frequency of exposure, time period, creative unit, etc. Online publishers, ad agencies, and brand advertisers all use Ad Catalyst to optimize campaigns and build their businesses.

Ad Catalyst adheres to well-established "test and control" methodologies approved by the Internet Advertising Bureau (IAB) and Advertising Research Foundation (ARF).