Ad Catalyst provides many important features to make measuring your ad campaigns as simple and informative as possible.
Real-time, Actionable Insights
Ad Catalyst data is available in real-time through a secure, browser-based user interface. Your campaign performance is displayed along many dimensions simply and intuitively.
Since Ad Catalyst data is available to you as it is recorded, you gain valuable insights into your ad performance early enough to make mid-course corrections ensuring that your campaign is as efficient and effective as possible.
High Quality Data
Ad Catalyst tracks your entire online campaign and surveys a portion of your online audience with a highly efficient and user friendly intercept approach. This innovative intercept methodology and technology typically yields high response rates. The end result is a wealth of easy-to-understand, high-quality data.
Ease of Use
Ad Catalyst is simple to setup and use. Our technology is compatible with all of the major ad formats and serving technologies. Getting your campaign up and running takes hours, not days.
Once your campaign is active, you can login to see your results through a secure interface any time. Ad Catalyst's interface is user friendly and intuitive, and is the result of our extensive experience as a leader in presenting public opinion data. Register for an account yourself, and see how easy it is.
Flexible and Predefined Survey Templates
We provide predefined brand measurement survey templates to aid in the development of your study. You also have the flexibility to modify the templates, or start from a blank slate and create a custom survey tailored to your objectives.
Rapid Deployment
Your study can be up and running in hours. Simply register and configure your survey to get the process rolling. You will be contacted shortly thereafter to finalize the campaign parameters and payment. You will also receive Ad Catalyst tags to be included in your media buy. As soon as these tags are active with your campaign, your results are available real-time in your secure interface.
Cost-Effective Solution
Our solution is designed to be cost-effective so that it is practical even for smaller campaigns. Pricing is based on the size of the campaign, number of creative units, and number of desired responses.
Ad Server Compatibility
Ad Catalyst is compatible with all major ad formats and technologies in use today. Our team has decades of experience in working with online display advertising, agencies, publishers, and brand clients.
