Publishers
Industry-Standard Approach with Easy-to-Use System
Proven Methodology Provides Speed, Data Accuracy & Cost Effectiveness
An everyday brand ad measurement system must adhere to open standards to work effectively across the web. Ad Catalyst employs a "test and control" methodology that is endorsed by the Interactive Advertising Bureau (IAB) and Advertising Research Foundation (ARF).
The Ad Catalyst approach offers several benefits to our publishers, digital agencies, and brand advertisers:
- Speed
- Data accuracy
- Cost effectiveness
This concurrent "test and control" approach has numerous advantages over other ad effectiveness measurement methodologies.
Ad Catalyst monitors all creative for a given campaign - the "test" creative along with select "control" creative (i.e. unrelated ad units). All impressions are carefully recorded and tracked, and users are randomly intercepted to answer a short survey.
Industry accepted test and control methodology accurately measures your campaign brand lift
Results are grouped into two sets; those that have seen the campaign creative one or more times (the "test" or "exposed" group), and those that have only seen control creative (the "control" group). The difference in the responses of the two sets can be safely attributed to the only variable in the study, namely the presence of the ad campaign.
