Providing Value to Your Advertisers

A Brand Building Tool

Ad Catalyst provides an everyday brand advertising measurement system you can use to help your advertisers optimize their campaigns for maximum return-on-investment. Publishers implementing Ad Catalyst now have a tool they can use every day to optimize ad creative and campaigns for clients.

Ad Catalyst helps you answer the No. 1 question advertisers have: How is my ad campaign performing?

Ad Catalyst goes beyond simple click-through measurement to offer a in-depth set of data based on brand lift. We believe brand lift is a more relevant metric for online brand advertising campaigns, measuring key brand and consumer attributes.

Ad Catalyst is a scalable, everyday brand advertising measurement system for any brand ad campaign.

Ad Catalyst drives brand ad sales by helping you:

• Attract and retain advertisers
• Increase the size of your deals
• Enhance your reputation through use of in-depth, real-time data
• Strengthen your relationships

Normative Data and Best Practices

The true power of Ad Catalyst will be recognized every single day it's used, but once a series of brand ad campaigns have been completed, you'll benefit even more. A wealth of normative data will be at your disposal for reference when determining the best strategy for an ad campaign.

This data will provide you with a valuable tool to provide pro-active consultation with key brand advertisers. In the end, the information from Ad Catalyst will provide you with the tools to optimize campaigns for your advertisers to maximize their ROI and keep them coming back.