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Case Studies


   
Sephora
A senior manager at Sephora needed to quickly assess web consumers' purchase behavior and perceptions of Sephora to support informed internal budgeting decisions.
  
   
Cowen and Company
On a Friday afternoon, a Cowen analyst needed immediate data about GAP's new advertising campaign and customer purchase habits for a conference call on Monday and an investment brief regarding GAP, Inc.
  
   
Goodmail Systems
Goodmail Systems sought quantitative validation of its core value propositions in support of marketing communications.
  
   
WR Hambrecht + Co
Investment bank seeking to establish relationship with new client desired proprietary data as a point of differentiation for a sales call.
  
   
SnapJot
In its pre-launch phase, SnapJot needed preference data from target users to support product development and positioning decisions.
  
   
Bottlenotes
As a start-up, Bottlenotes needed a cost effective way to understand target consumer purchase behavior and to quickly vet new product concepts and related marketing tactics.
  
   
Amanda's Feel Good Fast Food
Amanda's Feel Good Fast Food needed data to validate the business concept for potential investors as well as to test various menu concepts with minimal budget for market research.
  
   


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